Hero MotoSports Team Rally, the racing powerhouse under Hero MotoCorp, has disclosed its formidable lineup for the 2024 Dakar Rally. As the exclusive Indian representative in the Dakar, the team is entering its eighth consecutive year in the championship, returning to Saudi Arabia for the fifth year in a row. Let’s delve into the exciting details of the team and their preparations for this challenging event.
The Revamped Rider Ensemble
In a strategic move, Hero MotoSports is bringing back seasoned riders Joaquim Rodrigues, Sebastian Buhler, and Ross Branch for the upcoming Dakar Rally. The team has also welcomed a fresh face to their ranks, with Joan Barreda Bort joining their stellar lineup.
Strategic Sponsorships Fueling the Rally
Hero MotoSports has expanded its partnerships for the 2024 Dakar Rally, securing Monster Energy and AlpineStars as key sponsors. These renowned brands, synonymous with top-tier motorsport, are set to enhance the team’s visibility and performance on the challenging terrain. Notably, the team has revamped the livery on its 2024 Hero 450 rally bike to showcase these exciting collaborations.
Team’s Remarkable Past and Future Aspirations
Reflecting on the team’s achievements, Arun Jaura, Chief Technology Officer at Hero MotoCorp and Team Principal of Hero MotoSports, expressed excitement about the eighth consecutive Dakar Rally participation. Jaura highlighted the team’s international standing, attributing it to their commitment to the sport and dedication to product innovation. With four riders in top form, the team anticipates a robust performance at Dakar 2024, riding on the competitive Hero 450 Rally, engineered at the Hero Tech Center Germany.
Previous Glory and Optimism
In the World Rally Raid Championship (W2RC) 2023, Hero MotoSports secured a commendable fourth position overall, with rider Ross Branch clinching the fourth spot individually. This rally marks Branch’s second appearance in Hero colors after securing two stage victories in 2023. Notably, Joaquim Rodrigues, the team’s longest-serving rider, is set to make a triumphant return after recovering from injuries sustained during the 2023 Dakar rally.
Rider Aspirations and New Entrant
Sebastian Buhler, aiming for a stronger position after a close call in Stage 2 in 2023, brings determination to the 2024 rally. Meanwhile, Dakar legend Joan Barreda Bort, with 30 stage wins and two top-5 stage finishes to his name, is set for his debut with Hero MotoSports.
The Challenge Ahead
The 2024 Dakar Rally, scheduled from January 4-19, promises to be a grueling test for the teams. Covering 8,000 km and exploring 60% new territories, the rally will feature one prologue and 12 stages over 14 days. Notably, the infamous Empty Quarter will host the “48-hour Chrono Stage,” adding a new dimension to the competition, making the rally even more captivating.
As Hero MotoSports gears up for this formidable challenge, the team expresses gratitude to its fans and partners for unwavering support. The stage is set, and the team is poised for an exhilarating performance in the 46th Dakar Rally, navigating through diverse terrains, temperature fluctuations, altitude changes, and unforeseen challenges that define this iconic event.